Built around the realities of life after 40 — sustainable fat loss, healthy aging, and a body that actually feels good when you wake up.
7-day free trial $190/year or $19/mo · cancel anytime
A coach that notices patterns, celebrates wins, and gently keeps you consistent.
Joint-friendly strength, mobility and low-impact movement filtered for the over-40 body.
Tiny daily wins compound. Streak shields and grace days — not hard resets.
Log meals in seconds. AI estimates macros, suggests swaps, repeats your favorites.
Optional $99 cohort experiences with live group Q&A, leaderboards and a shared community feed.
Daily check-ins drive smarter workouts and gentler rest days when you need them.
Most fitness apps hand you the same program as everyone else. Prime40 builds yours around your body, your schedule, and where you're starting from — then adjusts it every week as you go.
01 — Tell us where you're starting
Answer a few honest questions about your goals, any injuries or joint issues, the equipment you've got access to, and how many days a week you can realistically train. No guesswork, no one-size-fits-all intake form.
02 — Get a plan built for your body
Your AI coach builds a personalized training and nutrition plan around what you just told it — accounting for recovery time, joint-friendly movement options, and realistic weekly targets for someone over 40, not a 25-year-old. You'll see it immediately, so you know from day one this wasn't templated.
03 — Train, and let it adapt
Log your workouts and meals as you go. Missed a session, had a bad night's sleep, or smashed a personal best? Your AI coach adjusts your next few days automatically — and real coaches are watching too, stepping in with a check-in if you need one. When you're ready, join a live Challenge and train alongside a small group who started the same week you did.
Real coaching. Real adjustment. Built around a body that's over 40, not despite it.
Start free for 7 days. Billing runs through your App Store or Google Play account — nothing to enter on the web.
Annual
Works out to $15.83/month
Monthly
Same full access · cancel anytime
Optional add-on
A structured 6-week transformation with a live coach-led group, weekly Q&A, a private cohort feed and a real end-of-cohort leaderboard. Requires an active subscription.
per cohort · one-off
Available on iOS & Android · Billing by Apple / Google · Cancel anytime
Everything you need to know before starting your free trial.